3+ years running paid campaigns, content and marketing automation for 60+ businesses across Brazil, Argentina and Paraguay. I specialise in Meta & Google Ads performance, obsess over KPIs and ROI, and build AI deeply into how I work. Native Portuguese speaker, based in Dublin.
Real campaigns (client names anonymised). Figures shown as performance vs. industry benchmarks.
Meta Ads lead-generation for a real estate agent, driving qualified conversations straight into WhatsApp. Tight creative and targeting kept acquisition cost far below the property-sector benchmark.
Awareness and traffic campaigns for an online course creator (infoproduct), built around high-performing video creative. Strong engagement and a CTR roughly triple the typical benchmark, at a very low cost per click.
Full-stack digital marketing — from strategy to hands-on execution.